Payame Noor University Journal of Urban Ecology Researches 2538-3930 10 20 2019 09 23 The Role of Socio-Cultural Components on Citizens' Environmental Behavior, Case Study: Shirvan The Role of Socio-Cultural Components on Citizens' Environmental Behavior, Case Study: Shirvan 41 56 7078 10.30473/grup.2020.7078 FA Mahdi KOLAHI Assistant Professor, Faculty of Natural Resources and Environment, Ferdowsi University of Mashhad Narges Entegham-Kesh BSc Student of Natural Resources Engineering, Ferdowsi University of Mashhad Batool Mahmoudmolaei Kermani Ph.D. student of Sociology of Economics and Development, Ferdowsi University of Mashhad Journal Article 2017 10 15 One of the important and significant factors in any society is the environmental behavior of that community which in addition to affecting environmental issues is itself influenced by other factors. Therefore, it is important to study the environmental behavior and its influencing factors in each society.The purpose of this study was to investigate the factors affecting the environmental behavior of citizens.The statistical population of the research is citizens of Shirvan city.Also, 380 households had been selected by systematic random sampling as a sample size. This study was carried out with a quantitative approach by a survey method. The data collection tool was a questionnaire. Cronbach's alpha for measuring the reliability of the present research variables had been confirmed with environmental behavior (0.632), environmental belief (0.782), environmental value (0.823), environmental awareness (0.760) and Environmental knowledge (0.819).In addition, the validity of the research was a content and formal validity.The findings of the research showed that individuals’ environmental beliefs effect their behavior. Furthermore, behavior was also influenced by gender, age and education levels, as well as indicating different performances. The paper concluded that Socio-cultural components can actually predict responsible environmental behaviors. One of the important and significant factors in any society is the environmental behavior of that community which in addition to affecting environmental issues is itself influenced by other factors. Therefore, it is important to study the environmental behavior and its influencing factors in each society.The purpose of this study was to investigate the factors affecting the environmental behavior of citizens.The statistical population of the research is citizens of Shirvan city.Also, 380 households had been selected by systematic random sampling as a sample size. This study was carried out with a quantitative approach by a survey method. The data collection tool was a questionnaire. Cronbach's alpha for measuring the reliability of the present research variables had been confirmed with environmental behavior (0.632), environmental belief (0.782), environmental value (0.823), environmental awareness (0.760) and Environmental knowledge (0.819).In addition, the validity of the research was a content and formal validity.The findings of the research showed that individuals’ environmental beliefs effect their behavior. Furthermore, behavior was also influenced by gender, age and education levels, as well as indicating different performances. The paper concluded that Socio-cultural components can actually predict responsible environmental behaviors. https://grup.journals.pnu.ac.ir/article_7078_f40d266a418be130c4373b54e05bb826.pdf