Geography And Urben Planning
AZITA RAJABI
Abstract
This study was conducted to assess the position of Tehran from a tourism perspective using a questionnaire. The target community is officials and experts in the field of tourism who were selected as a sample size based on the Delphi technique who were familiar with the subject and environment. The research ...
Read More
This study was conducted to assess the position of Tehran from a tourism perspective using a questionnaire. The target community is officials and experts in the field of tourism who were selected as a sample size based on the Delphi technique who were familiar with the subject and environment. The research method is applied in terms of purpose and descriptive-analytical research in terms of methodology. In order to formulate a development strategy and explain the goals, resources, capabilities and macro-environmental factors and to introduce the position of Tehran among the competitors, the analytical analysis technique has been used and in order to determine the position and ranking of the studied cities, Vaspas method has been used. The innovation of the research is in using the combined methods of Metaswat and Vaspas in determining the position of Tehran in the region. The innovation of the research is in using the combined methods of Metaswat and Vaspas in determining the position of Tehran in the region. Based on the results, it was found that Dubai with a weight of 4.6 in terms of tourism revenue and Riyadh with a weight of 4.3 in terms of attracting tourists are the biggest competitors in Tehran. In this regard, the most important factors in the lack of proper tourism development.
