Tourism
Sedigheh Kiani Salmi; Najmeh Nazri Mazidi
Abstract
This article deals with the identification of effective factors on attracting and increasing the length of stay and permanence of tourists in Kashan city. The research tool is a researcher-made questionnaire that was answered by tourists visiting Kashan. The sample size was calculated by using sample ...
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This article deals with the identification of effective factors on attracting and increasing the length of stay and permanence of tourists in Kashan city. The research tool is a researcher-made questionnaire that was answered by tourists visiting Kashan. The sample size was calculated by using sample power software to 200 people and was randomly distributed among tourists in Kashan. The research in terms of purpose is applied and in term of nature it is one of the descriptive analytical researches based on field studies. This research has been done for the first time with a comprehensive and systematic approach in the region. The results of the T-test indicate that 5 components of historical, religious-cultural, natural, shopping, location and accessibility attractions are effective. Classifying the effective factors has been performed by structural equation modeling. The factor loading of 0.78 for components of religious-cultural attractions demonstrates that this factor is the most effective issue which motivates traveling to Kashan and it is more effective than other factors. Identifying effective factors in increasing tourists’ inhabitancy duration by factor analysis indicates tourists’ services and facility in Kashan, among the 6 identified factors, has 15.46% of the general variance of the analyzed collection. In other words, the improvement of services and facilities could be more effective in the rise of the tourists’ inhabitancy duration in Kashan.
