Geography And Urben Planning
Yazdan Shirmohammadi
Abstract
Today, accommodation-booking platforms have become very important in urban areas. These multifaceted booking sites have revolutionized the accommodation industry. At the micro level, these platforms are collections of private rooms, apartments and houses, each owned by an individual owner, located in ...
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Today, accommodation-booking platforms have become very important in urban areas. These multifaceted booking sites have revolutionized the accommodation industry. At the micro level, these platforms are collections of private rooms, apartments and houses, each owned by an individual owner, located in different locations and operated independently. The purpose of this research is to investigate the effect of brand authenticity, interpersonal authenticity and existential authenticity of the experience of urban tourists on the resonance of the accommodation brand of Rezo Internet sites in the ecotourism areas of the cities of Gilan province. Experience is measured. The sampling method of this research was available and its number was 384 people. The measurement tool in this research was a researcher-made questionnaire. Statistical analysis was done using structural equation method and using SPSS and Amos software. The estimation of the path analysis of this research showed that the brand authenticity of Razor Internet platforms has a positive and significant effect on brand love with a path coefficient of 0.993. In addition, the path coefficient of the hypothesis of the effect of existential authenticity on vitality is 0.566 and the path coefficient of the hypothesis of interpersonal authenticity on vitality is 0.488. ; Therefore, according to the results obtained from the test of the research hypotheses, it is recommended to the managers of this type of accommodation platforms to improve the image of the accommodation site for travelers;
yazdan shirmohammadi; Mohammad Tagi Amini; Esmaeil Nasiri Hendkhaleh; Maryaam Bahrami
Abstract
The purpose of this study was to measure the effect of tourist satisfaction with tourist areas on word of mouth through mediation of tourist destination identity among tourists of Qala-e Rudkhan and Masouleh (Fooman city). The research is applied in terms of purpose and descriptive in terms of research ...
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The purpose of this study was to measure the effect of tourist satisfaction with tourist areas on word of mouth through mediation of tourist destination identity among tourists of Qala-e Rudkhan and Masouleh (Fooman city). The research is applied in terms of purpose and descriptive in terms of research method, which was performed using survey. The statistical population of the study included all tourists in the two tourist areas of Masouleh and Qaleh Rudkhan. Due to the uncertainty of the population of the study population, 385 people were determined as the sample size using the formula of Cochrane unlimited communities. Available sampling method was used for sampling. The research tools of the researcher-made questionnaire included the variables of tourists' satisfaction with the destination, destination identity, dependence on the destination, emotional attachment to the destination, social bond, memory of the destination and expectation from the destination. The reliability of the instrument was confirmed by using Cronbach's alpha test with a coefficient higher than 0.7. Findings showed that spatial attachment and its sub-branches are the main items of tourist satisfaction; Destination identity, dependence on the destination, emotional attachment to the destination, social bond, memory of the destination and expectation from the destination of tourists also affect oral advertising. From the innovation obtained in this research, it can be acknowledged that tourist satisfaction with tourist destinations has an effect on oral advertising; But this effect occurs through the mediating variable of destination identity.
