Tourism
rahim rostami; payam paslari; Vahid Makizadeh
Abstract
The purpose of this research is to design a causal model of value creation in the tourism industry with an emphasis on the power of ecology. In terms of the research philosophy of the rationalism paradigm, the practical goal in terms of the method is in the category of exploratory mixed research. The ...
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The purpose of this research is to design a causal model of value creation in the tourism industry with an emphasis on the power of ecology. In terms of the research philosophy of the rationalism paradigm, the practical goal in terms of the method is in the category of exploratory mixed research. The tools of this research are interviews and questionnaires. This research was conducted in two qualitative (content analysis and Delphi) and quantitative sections. By reviewing the theoretical literature, the components of the model were identified. It was done using the method of categorical content analysis, and also to confirm and agree on the components, the factors extracted from the literature were put to the judgment of experts through a Delphi questionnaire. The Delphi statistical population including 30 professors from the prestigious universities of the country as well as managers, experts and marketers active in the field of tourism in Ilam province were selected by targeted non-probability sampling method. In the quantitative part, 384 samples of tourists were selected using a non-probability method. Finally, the relationships between the variables, using Smart Pay software. L. S was analyzed. Based on literature review, 34 sub-factors were identified in 9 main factors. The highest rank is assigned to the sustainability program component (25/12) in the scoring. After that is the online interaction component (24/88). The two components of customer segmentation and receiving feedback are ranked last (4.65).
Tourism
Meysam Agheli; Maryam Aliei,; Seyed Mohammad Tafreshi; elie moghimikhorasani
Abstract
In this age of digital and smart technology, people's expectations of technical services are increasing. The development of human-computer and nanotechnology has made possible the development and spread of virtual reality technology, which has also been extended to the field of tourism. Therefore, the ...
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In this age of digital and smart technology, people's expectations of technical services are increasing. The development of human-computer and nanotechnology has made possible the development and spread of virtual reality technology, which has also been extended to the field of tourism. Therefore, the purpose of this research is to investigate the effect of gamification on tourist satisfaction with the mediating role of tourism fatigue. This research is applied in terms of purpose and descriptive-correlation in terms of method. The statistical population of the research included all the tourists of Damghan city who had traveled during Nowruz 1402. The minimum sample size was estimated to be 384 people according to Cochran's formula and analyzed. In this research, a questionnaire was used to collect information. Reliability was investigated using Omega Macdonald's coefficient, and face and content validity (Lauche's coefficient) was examined and confirmed with the opinion of the supervisor and experts. Also, the obtained data were analyzed using SPSS and 4pls statistical software. The results showed that gamification has a significant and inverse effect on tourism fatigue and tourist fatigue on tourist satisfaction, and gamification has a positive and significant effect on tourist satisfaction, and emotional exhaustion has a mediating role on the effect of gamification on tourist satisfaction.
