Tourism
Sajad Ferdowsi; Yavar Babaei
Abstract
Consumer satisfaction in tourism is strongly influenced by the provision of services, the appearance of the product and the personality and reputation of the tourist destination. In this regard, the present article was compiled with the aim of identifying and prioritizing the requirements of tourists' ...
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Consumer satisfaction in tourism is strongly influenced by the provision of services, the appearance of the product and the personality and reputation of the tourist destination. In this regard, the present article was compiled with the aim of identifying and prioritizing the requirements of tourists' satisfaction with urban facilities and services and in a descriptive-analytical method. Data collection was done in a library and field method through a questionnaire. The statistical population of the research included the tourists of Shahrood city that due to the unlimited statistical population of the research, 114 people were selected as a statistical sample and the questionnaires were randomly distributed among them. Cronbach's alpha coefficient was calculated to be 0.81 for positive questions and 0.72 for negative questions. Kano model was used to analyze the data. The results indicate that among the basic requirements, the factor of safety of tourism environments make greatest dissatisfaction and the factor of parks and natural spaces make least dissatisfaction if they don’t supply. Also among the functional requirements, the factor of cleanliness of urban areas and tourism make greatest dissatisfaction and the factor of Lighting engineering of urban areas and tourism make least dissatisfaction if they don’t supply. In this regard, among the motivational requirements, the factor of cultural services and facilities make greatest satisfaction and and the factor of tourism companies and tour guides make least satisfaction if they supply.
Geography And Urben Planning
sajad ferdowsi; Mohammad Ali Aghandeh; yavar babaei
Abstract
The method of the present research is descriptive-analytic and it is done with the aim of identifying and prioritizing of tourism risks. Research data were collected with the method of library as well as field method through the questionnaire. Content validity was used to assess the validity of the questionnaire. ...
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The method of the present research is descriptive-analytic and it is done with the aim of identifying and prioritizing of tourism risks. Research data were collected with the method of library as well as field method through the questionnaire. Content validity was used to assess the validity of the questionnaire. Also, Cronbach’s alpha coefficient was used to measure reliability that its measure of 0.76 has acceptable coefficient. In this regard, exploratory factor analysis was used to identify the risks inferred and Friedman statistical test was used to prioritize the identified risks.The research results show that indicator of economic and financial by mean rank 2.85 was located in the first rank and it has the highest probability of occurrence. Then, Indicator of facilities and services was located in the second rank with 2.48 mean, followed by indicator of safety and security in third rank with 2.08 mean.Also, indicator of hygiene and health with 1.77 meanand indicator of natural disasters with 1.74 mean were ranked in fourth and fifthy rating respectively.Finally, indicator of cultural and social with 1.26 mean was the least likely to occur and ranked sixth.At the end of this research, prioritizing the inferred risks from the viewpoint of tourists has been done
