Tourism
rahim rostami; payam paslari; Vahid Makizadeh
Abstract
The purpose of this research is to design a causal model of value creation in the tourism industry with an emphasis on the power of ecology. In terms of the research philosophy of the rationalism paradigm, the practical goal in terms of the method is in the category of exploratory mixed research. The ...
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The purpose of this research is to design a causal model of value creation in the tourism industry with an emphasis on the power of ecology. In terms of the research philosophy of the rationalism paradigm, the practical goal in terms of the method is in the category of exploratory mixed research. The tools of this research are interviews and questionnaires. This research was conducted in two qualitative (content analysis and Delphi) and quantitative sections. By reviewing the theoretical literature, the components of the model were identified. It was done using the method of categorical content analysis, and also to confirm and agree on the components, the factors extracted from the literature were put to the judgment of experts through a Delphi questionnaire. The Delphi statistical population including 30 professors from the prestigious universities of the country as well as managers, experts and marketers active in the field of tourism in Ilam province were selected by targeted non-probability sampling method. In the quantitative part, 384 samples of tourists were selected using a non-probability method. Finally, the relationships between the variables, using Smart Pay software. L. S was analyzed. Based on literature review, 34 sub-factors were identified in 9 main factors. The highest rank is assigned to the sustainability program component (25/12) in the scoring. After that is the online interaction component (24/88). The two components of customer segmentation and receiving feedback are ranked last (4.65).
Tourism
Hamidreza Bahadur; Vahid Makizadeh; Hossein Mansoori
Abstract
The present study presents the travel pattern of tourists in the economic crisis of the tourism industry by using the qualitative method, emphasizing the power of ecology with the foundation's data approach. The research was exploratory and content analysis was used to extract general indicators and ...
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The present study presents the travel pattern of tourists in the economic crisis of the tourism industry by using the qualitative method, emphasizing the power of ecology with the foundation's data approach. The research was exploratory and content analysis was used to extract general indicators and interviews were used in the data theory section of the foundation to extract specific indicators. The statistical population of this research in the qualitative part was experts and specialists and experts in the field of tourism and marketing management. There were 15 people with at least a master's degree, and this process reached theoretical saturation. Validity through experts and reliability through re-examination or expert visits were used. In this research, content analysis method and foundational data theory with MAXQDA software were used to provide a qualitative model. In order to present the model according to the results of the interviews and analysis, economic sanctions, change in the amount of income, change in the type of advertising for tourism, change in the attitude of tourists, change in investment in the tourism sector, change in attitude - reduction / elimination Foreign trips - increasing nature tourism - identifying more tourist areas - knowing the time of sightseeing - promoting local / traditional ecotourism - increasing the use of travel insurance - preventing the reduction of cultural exchange between ethnic groups and nations.
