واکاوی محتوای ارتباطی معماری معاصر تبریز به مثابه رسانه

نوع مقاله : علمی-پژوهشی

نویسندگان

1 دکتری، گروه معماری، دانشگاه هنر اسلامی تبریز، تبریز، ایران.

2 استادیار، گروه معماری، دانشگاه هنر اسلامی تبریز، تبریز، ایران.

3 استاد، گروه معماری، دانشگاه هنر اسلامی تبریز، تبریز، ایران.

چکیده

جایگاه قرارگیری معماری میان مبانی نظری رسانه و در عین‌حال کیفیت پاسخگویی آن به بخشی از نیازهای انسان در چارچوب رسانه‌ای منجر به طرح مسئله این پژوهش شد که به‌سوی فهم و تبیین نقش‌های رسانه‌ای در نمونه‌های معماری گام برمی‌دارد. هدف این مطالعه، اکتشاف محتوای ارتباطی، شرایط پیشین ارسال آن و اثرات رسانه‌ای روی مخاطب در نمونه‌های معماری معاصر تبریز و همین‌طور تبیین مدلی از تحلیل محتوای ارتباطی (پیام) معماری به‌عنوان رسانه است. ساختار روش با رویکرد ترکیبی، از نظر هدف بنیادی-تجربی و از نظر ماهیت و روش توصیفی-پیمایشی در مطالعه موردی است. در این بخش با روش تحلیل محتوا براساس مدل نظری ارائه شده توسط کریپندورف، و رایف و همکاران، ارتباط دریافتی مخاطبان ساختمان‌ها روی هفت بنای معاصر تبریز بررسی شده و تحلیل مصاحبه‌ها با حضور 115 شرکت‌کننده و سنجش روابط به‌صورت کمی و کیفی انجام پذیرفت. در یافته‌های پژوهش، محتوای ارتباطی معماری معاصر تبریز به سه دسته پیام‌های نشانه‌ای، پیام‌های عملکردی و پیام‌های محیطی طبقه‌بندی شد و مهم‌ترین این پیام‌ها «شکوه و صلابت» با 46 فراوانی، «نماد/برند برای شهر» با 36 فراوانی و «نمود تاریخ و قدمت» با 29 فراوانی که هر سه جزو پیام‌های نشانه‌ای بودند به‌‌دست آمدند. در نهایت نیز با بهره‌گیری از استراتژی تلفیقی (قیاسی و استقرایی)، مدل پایه نظری پژوهش ارتقاء یافته و مدل نهایی تحلیل محتوای ارتباطی (پیام) معماری معاصر تبریز به‌عنوان رسانه معرفی گردید.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

Analyzing the Communication Content of Tabriz Contemporary Architecture as Media

نویسندگان [English]

  • Ali Pourahmad Ghalejough 1
  • Nahideh REZAEI 2
  • Farzin Haghparast 3
1 Ph.D, Department of Architecture, Tabriz Islamic Art University, Tabriz.Iran.
2 Assistant Professor, Department of Architecture, Tabriz Islamic Art University, Tabriz. Iran.
3 Professor, Department of Architecture , Department, Tabriz Islamic Art University, Tabriz. Iran.
چکیده [English]

The position of architecture among the theoretical foundations of media and its quality of responding to part of human needs within the media framework led to the problem of this research, which steps towards understanding and explaining the roles of media in architectural examples. The aim of this study at the macro level is to explore the communication content, antecedent conditions of sending it, and media effects on the audience in examples of contemporary architecture in Tabriz, as well as to craft a model for analysis of the communication content (message) of architecture as media. Methodologically, the research employs a mixed approach, combining fundamental experimental goals with a descriptive survey case study method. Utilizing content analysis based on the model introduced by Krippendorff, and Riffe et al., the study investigates audience perceptions of seven contemporary buildings in Tabriz. This involves both quantitative and qualitative analyses of interviews with 115 participants, examining the relationships between the buildings and their audiences. In the findings, the communication the content of Tabriz contemporary architecture was classified into three categories: symbolic messages, functional messages, and environmental messages. The most important of these messages are "glory and strength" with 46 instances, "symbol/brand for the city" with 36 instances, and "symbol of history and antiquity" with 29 instances, all three of which were symbolic messages. Finally, using an integrated strategy (deductive and inductive), the theoretical base model of the research was developed, the final communication content analysis (message) model of Tabriz contemporary architecture as media was introduced.

کلیدواژه‌ها [English]

  • Media
  • Mediating Quality of Architecture
  • Communication Content Analysis
  • Architecture Message
  • Tabriz Contemporary Architecture
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