نوع مقاله : علمی-پژوهشی
نویسنده
هیات علمی گروه جغرافیا دانشگاه پیام نور
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
The provision of citizens’ satisfaction as well as their participation in urban management is one the main goals of participatory systems as people’s dissatisfaction makes the interaction of people with the municipality difficult, or even impossible. For this reason, the present study aimed to determine influential factors on people’s satisfaction of the services offered by Mashhad municipality_ district 9_ employing a descriptive-analytical methodology. The data required in this study were collected through a developed questionnaire which was checked for its validity and reliability and was later administered among 200 participants. Correlation coefficient and multiple regressions were then conducted to analyze the data collected. The results showed that, among the factors, settlement duration, the degree of connection with municipality, age when entered the district, distance from house to the main street, and receiving direct advertisement had a significantly meaningful relationship with people’s satisfaction of the services provided by the municipality. The findings also revealed that municipal environmental activities in Mashhad was appropriate for sustainable environmental assessment. Thus, this study suggests that the authorities should not only ensure citizens’ satisfaction but also develop municipal services.
کلیدواژهها [English]
(1996), Service Marketing, New York, Mcgraw-Hill.